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Meltz Burger Co.

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Year

(2024)

Client

Meltz Burger Co.

What we provided

/ Brand Identity

/ Creative Content

Smiling person holding a large burger with fried chicken, cheese, lettuce, tomato, pickles, and sauce, about to take a bite.
Smiling person holding a large burger with fried chicken, cheese, lettuce, tomato, pickles, and sauce, about to take a bite.
Smiling person holding a large burger with fried chicken, cheese, lettuce, tomato, pickles, and sauce, about to take a bite.
Meltz Burger Logo

(About Project)

Meltz Burger Co. wanted a lively brand identity and a digital platform that captured its playful, modern energy while making online ordering fast and effortless.
Fast food meal with a fried chicken burger, French fries, and a soda on a blue background, with a branded bag reading "metz."
Fast food meal with a fried chicken burger, French fries, and a soda on a blue background, with a branded bag reading "metz."
Fast food meal with a fried chicken burger, French fries, and a soda on a blue background, with a branded bag reading "metz."
Fried chicken burger with cheese, lettuce, tomato, and pickles on a blue plate, next to a dipping sauce and a Metz menu on a red car hood.
Fried chicken burger with cheese, lettuce, tomato, and pickles on a blue plate, next to a dipping sauce and a Metz menu on a red car hood.
Fried chicken burger with cheese, lettuce, tomato, and pickles on a blue plate, next to a dipping sauce and a Metz menu on a red car hood.
Person taking a big bite of a fried chicken burger with cheese, lettuce, tomato, and pickles, wearing a green striped shirt.
Person taking a big bite of a fried chicken burger with cheese, lettuce, tomato, and pickles, wearing a green striped shirt.
Person taking a big bite of a fried chicken burger with cheese, lettuce, tomato, and pickles, wearing a green striped shirt.

(Solution)

We designed a vibrant, bold-toned website with playful typography and mouth-watering food photography. Integrated features included a smart online ordering system, menu highlights, and promotional campaign banners.
Hands holding a fried chicken burger in a branded Metz box and a serving of fries with cheese sauce in a blue container.
Hands holding a fried chicken burger in a branded Metz box and a serving of fries with cheese sauce in a blue container.
Hands holding a fried chicken burger in a branded Metz box and a serving of fries with cheese sauce in a blue container.
Person in a blue sweatshirt holding a tall stack of three cheeseburgers dripping with melted cheese, lettuce, tomato, and pickles.
Person in a blue sweatshirt holding a tall stack of three cheeseburgers dripping with melted cheese, lettuce, tomato, and pickles.
Person in a blue sweatshirt holding a tall stack of three cheeseburgers dripping with melted cheese, lettuce, tomato, and pickles.
Close-up view of a beef burger with cheese and tomato
Close-up view of a beef burger with cheese and tomato
Close-up view of a beef burger with cheese and tomato

(Result)

The new branding boosted Meltz’s social presence, drove a 70% increase in online orders, and established a recognizable identity among younger audiences.
Two people hold hands forming a heart shape
Two people hold hands forming a heart shape
Two people hold hands forming a heart shape

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